About Dani Russo

Born in São Paulo, Brazil, Daniela is a creative at heart, a designer and communicator by education, and a citizen of the world by birth. 

After studying Public Relations and Fashion Design, she released her namesake Accessories Brand "Dani Russo" in 2004, focusing on costume jewellery and leather goods.

In 2013, she started her journey into the luxury market. Moved to Milan and joined the Italian fashion environment developing numerous Marketing and Communication campaigns for brands like Bally and Wolford. 

Her passion for creating unique accessories has never left her. In the past few years, she has taken various courses to learn different artisanal techniques and Gemmology with the best professionals in Milan. She is a graduate goldsmith from the famous "Scuola Orafa Ambrosiana". 

At the end of 2021, she has decided to leave her corporate position as Head of Global MKT & Communication at Wolford, aiming to retake her Brand and offer exclusive "bijouterie", jewellery, and accessories. 

Dani's creations are strongly influenced by the colourful Brazilian soul, multi-ethnical and open culture, majestic natural landscape, and the incredible variety of gemstones. 

The “bijouterie” collection is a mix and match of luxurious and organic materials such as gold, silver, semi-precious stones from around the globe, Brazilian woods, silk, and more.

The precise and geometric design is inspired by Brazilian Modern Architecture and Art Deco Style that give life to jewellery with Brazilian DNA and European references.

All Dani Russo creations are handcrafted in limited quantities, and as every stone is unique, it will be almost impossible to have two pieces looking the same.

Our customers will be able to "co-create" their pieces, upcycling family “bijouteries”, ordering a taylor made accessory for a special occasion, defining which design, stones, colours and other complimentary details they would like to have in their fine jewellery pieces.